Alabama Reaches Unique NIL Deal With Sports Marketing Giant

The 15-year agreement will create a hub for NIL activity inside Bryant Denny Stadium. View the original article to see embedded media. At many college

towns around the country, Learfield, the sports marketing giant, operates from small satellite offices, usually housing a team of local salespeople working from an on-campus

location.  At least one of Learfield’s local offices will soon have a new look. As part of a new 15-year agreement with Alabama that it announced Tuesday, Learfield,

in conjunction with the university, is creating a dedicated hub for name, image and likeness (NIL) called The Advantage Center, an epicenter for Crimson Tide athletes’ NIL

endeavors that the company believes is a first nationally. The Advantage Center, with a goal of opening this calendar year, will be located inside Bryant Denny Stadium and will

double as the agency’s local office, says Learfield CEO Cole Gahagan. Learfield and Alabama plan to collaborate on the development of the center to provide both a physical

home and a staff to educate athletes on NIL opportunities and showcase successful local and national NIL-related relationships. In renderings provided to Sports Illustrated,

the Advantage Center is expected to include a host of NIL-related features: a digital ticker announcing the latest news in athlete deals; a studio with a green screen to provide

athletes a place to shoot NIL-related videos; a wall dedicated to Alabama player NIL deals and opportunities; and meeting space to possibly help facilitate brand-and-athlete

relationships.