Neiman Marcus hires private club exec from London’s Soho House

Neiman Marcus has a new hire that brings the Dallas-based retailer broader hospitality and international experience. Nabil Aliffi, the former global chief creative

officer for more than two years at London’s Soho House, a brand credited with updating the world’s private club scene, is the retailer’s new chief brand officer. During his tenure

the first Soho House in Texas opened in 2021 on South Congress in Austin. At the same time, Neiman Marcus promoted Stefanie Tsen Ward to become chief retail officer. She

joined the company in 2018 and was a key leader in the development of the retailer’s proprietary remote selling capabilities. That platform kept sales associates linked to their

customers when stores were closed. Both are newly created jobs and report to Ryan Ross, president of Neiman Marcus Brand, who was hired last August from Williams Sonoma to

help with CEO Geoffroy Van Raemdonck’s vision to expand the retailer’s abilities to have deeper relationships with customers and gain more of their spending. Neiman Marcus

has operated restaurants and catering since the 1950s and has offered exclusive travel, but hospitality is beginning to be defined differently in recent years in luxury

retail. RH (Restoration Hardware) last fall opened its first “Guesthouse” in New York. The furniture retailer has said its space behind the Knox Street Store can fit a

boutique hotel someday. Highland Park Village added Park House invitation-only club in late 2018 to its luxury shopping scene. Aliffi also held leadership positions

at London’s Selfridges department store and Urban Outfitters after he co-founded Vulture Magazine.